Perks per Share

LSE: BT.A

BT Group

EQ Boost shopping vouchers

What shareholders get Extra voucher value Check your dividend election

BT Group provides broadband, mobile and TV services to UK homes and businesses under the BT and EE brands.

What you get

BT shareholders can exchange dividend money for shopping vouchers through EQ Boost. The perk is the extra voucher value, at a rate that varies by retailer. You give up the cash you exchange.

Equiniti lists BT as an eligible company. BT’s pages for individual shareholders make no reference to EQ Boost. The EE Store discount discussed below is a separate, unconfirmed offer.

EQ Boost explained: benefits, drawbacks and how it works.

What it takes

The published terms do not state a minimum shareholding.

Qualifying shares: fully paid BT Group shares.

You spend your own dividend money. Choosing EQ Boost replaces the dividend instruction Equiniti holds for that holding, including any dividend reinvestment or scrip instruction. The whole dividend goes to EQ Boost, and you cannot top up the account with other money.

Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.

Holding through a broker

Shares held in your own name qualify.

If a broker or investment app holds your BT shares in its pooled nominee, you cannot use EQ Boost. EQ generally allows company-sponsored nominees, but neither BT nor EQ confirms that EasyShare holders can choose EQ Boost. Ask Equiniti before changing your dividend instruction.

Other conditions

Age and residency
You must be over 18. EQ’s terms appear to limit the service to UK residents; if you live elsewhere, ask Equiniti before you apply.
Excluded holders
Corporate shareholders; executors and administrators acting for deceased shareholders
Joint holdings
The account opens in the first-named holder’s name. They must have permission to create it, and withdrawals go to a bank account in their name.

How to claim

You need your BT holding in Shareview Portfolio, an email address and your date of birth.

  1. 1. Choose EQ Boost for your BT holdingSign in to Shareview Portfolio and change your dividend instruction to EQ Boost. Follow the activation email to register.
  2. 2. Buy vouchers when the dividend arrivesSign in to EQ Boost, compare the voucher offers and read their terms before buying.

Read EQ Boost’s signup instructions 

Dates

The published terms do not say how long you must hold the shares.

Qualifying date
You must qualify for the dividend you redirect. Check BT’s dividend page for each payment’s record date.
Claim deadline
Choose EQ Boost at least 15 working days before the dividend payment date, unless EQ states another deadline. A late instruction takes effect for a later dividend.
Expiry
Each retailer sets its voucher expiry and spending rules.

Practical notes

Voucher and account risks

Vouchers are in sterling. If a retailer goes out of business, you could lose the value of its unspent vouchers. EQ Boost is not regulated by the Financial Conduct Authority (FCA), and money in the account has no Financial Services Compensation Scheme protection. If Equiniti Financial Services Limited holds your shares, the dividend loses FCA client-money protection when it moves to EQ Boost.

Changing back to cash

You can withdraw unspent money to a UK bank account in the account holder’s name. To stop future dividends going to EQ Boost, change the election by the same deadline shown above. A late change may send one more dividend to EQ Boost.

BT Shop and EE Store shareholder discounts

Not confirmed by the companyA current shareholder-only discount through BT’s offers link is unconfirmed.

BT’s investor page still advertises “exclusive shareholder offers”. Its “Latest offers” link redirects to a general EE promotion with no terms or discount code for shareholders. Whether BT ended the offers is unconfirmed. The dated entries below document earlier offers.

History

  1. The June–July 2025 offers expired

    BT’s leaflet advertised discounts on electronics through EE Store. Its 10% Fitbit code was for shareholders only and expired on 27 July 2025. The leaflet did not state a minimum shareholding or say how EE Store checked that buyers were shareholders.

  2. The February–March 2022 BT Shop offers expired

    BT’s February–March 2022 leaflet advertised electronics discounts through BT Shop, with free standard delivery to UK mainland addresses. The offers ended on 21 March 2022. The leaflet shows the earlier BT Shop name, not when the scheme began.

  3. BT listed shareholder offers in December 2007

    BT’s offers page addressed all shareholders. It advertised up to 20% off BT-branded products at BT Shop and a broadband welcome cheque. It linked separately to ShareholderPlus offers for e-shareholders. The shop offer’s end date is unconfirmed.

  4. The AGM07 BT Online Shop code expired

    BT’s May 2007 shareholder magazine offered 20% off BT-branded products at the BT Online Shop with code AGM07, valid until 30 June 2007 or while stocks lasted. Broadband, travel and e-shareholder offers had separate terms.

  5. BT advertised ShareholderPlus in 2006

    BT’s annual review invited shareholders to receive communications online to qualify for ShareholderPlus, a range of offers on BT and partner products and services. The review did not state when the scheme began or ended.