Currys sells and repairs technology products in stores and online. In the Nordic countries, its shops trade as Elkjøp, Elgiganten and Gigantti.
What you get
EQ lists Currys for EQ Boost. If the service is available for your holding, you can use dividends to buy retailer vouchers worth more than the cash spent. The extra value varies by retailer.
What it takes
The published terms do not state a minimum shareholding.
You spend your own dividend money. Choosing EQ Boost replaces the dividend instruction Equiniti holds for that holding, including any dividend reinvestment or scrip instruction. The whole dividend goes to EQ Boost, and you cannot top up the account with other money.
Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.
Holding through a broker
EQ excludes ordinary broker nominees but generally allows company-sponsored nominees. Currys names Equiniti as registrar but does not identify a sponsored nominee that can elect EQ Boost. Ask Equiniti about your holding.
Other conditions
- Age and residency
- You must be over 18. EQ’s terms appear to limit the service to UK residents; if you live elsewhere, ask Equiniti before you apply.
- Excluded holders
- Corporate shareholders; executors and administrators acting for deceased shareholders
- Joint holdings
- The account opens in the first-named holder’s name. They must have permission to create it, and withdrawals go to a bank account in their name.
How to claim
Check whether your Currys holding appears in Shareview Portfolio. EQ Boost asks for your email address and date of birth.
- 1. Check your Currys dividend electionOpen your holding’s Dividend Election page in Shareview Portfolio. Select EQ Boost if it appears by EQ’s deadline. If it does not, ask Equiniti whether your holding can use the service.
- 2. Buy vouchers when the dividend arrivesSign in to EQ Boost, compare the voucher offers and read their terms before buying.
Dates
The published terms do not say how long you must hold the shares.
- Qualifying date
- Check the record date in Currys’s announcement for the dividend you want to redirect.
- Claim deadline
- Choose EQ Boost at least 15 working days before the dividend payment date, unless EQ states another deadline. A late instruction takes effect for a later dividend.
- Expiry
- Each retailer sets its voucher expiry and spending rules.
Practical notes
No Currys store discount is established
EQ’s list shows which companies’ dividends can fund its vouchers. It does not promise a discount in Currys stores. Check EQ’s current retailer offers.
Older documents may say Dixons Carphone
Dixons Carphone plc became Currys plc on 15 September 2021. An older document may use the former name for your Currys holding.
Voucher and account risks
Vouchers are in sterling. If a retailer goes out of business, you could lose the value of its unspent vouchers. EQ Boost is not regulated by the Financial Conduct Authority (FCA), and money in the account has no Financial Services Compensation Scheme protection. If Equiniti Financial Services Limited holds your shares, the dividend loses FCA client-money protection when it moves to EQ Boost.
Changing back to cash
You can withdraw unspent money to a UK bank account in the account holder’s name. To stop future dividends going to EQ Boost, change the election by the same deadline shown above. A late change may send one more dividend to EQ Boost.
Company story
Bicycles in Leicester
Henry Curry began building bicycles in Leicester in 1884. The company’s history records that it also sold toys, radios and gramophones by the time it floated on the stock market in 1927.
Dixons and its cameras
Currys dates the start of Dixons to Charles Kalms’s photo studio in Southend in 1937. The International Directory of Company Histories says he and a friend chose the name Dixon from a telephone directory. The same history describes how Dixons sold Japanese cameras under the German-sounding name Prinz because Japanese goods then had a poor reputation in Europe.
A flat called a warehouse
Carphone Warehouse began selling car phones in 1989. Mobile News reports that it started in a London flat and chose “Warehouse” to suggest an established phone retailer. The business merged with Dixons in 2014 to form Dixons Carphone. Chief executive Alex Baldock called the choice of Currys for the combined brand a “no-brainer” in 2021, pointing back to Henry Curry’s bicycles.
Sources: Currys, Our history ; International Directory of Company Histories ; Mobile News, 2021