Haleon makes everyday health products sold without a prescription, such as toothpaste, painkillers and vitamins. Its brands include Sensodyne, Advil and Centrum.
What you get
Haleon says holders of its ordinary shares can choose EQ Boost instead of cash dividends or its dividend reinvestment plan. The service lets them buy retailer vouchers with extra value that varies by retailer. Haleon does not offer a discount on its products through EQ Boost.
What it takes
The published terms do not state a minimum shareholding.
Qualifying shares: Haleon ordinary shares.
You spend your own dividend money. Choosing EQ Boost replaces the dividend instruction Equiniti holds for that holding, including any dividend reinvestment or scrip instruction. The whole dividend goes to EQ Boost, and you cannot top up the account with other money.
Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.
Holding through a broker
EQ excludes ordinary broker nominees. It generally permits company-sponsored nominees, and Haleon says its dividend guidance covers its own nominee. Neither source confirms that Haleon’s nominee can elect EQ Boost. ADR dividends use a separate route.
Other conditions
- Age and residency
- You must be over 18. EQ’s terms appear to limit the service to UK residents; if you live elsewhere, ask Equiniti before you apply.
- Excluded holders
- Corporate shareholders; executors and administrators acting for deceased shareholders
- Joint holdings
- The account opens in the first-named holder’s name. They must have permission to create it, and withdrawals go to a bank account in their name.
How to claim
You need your Haleon holding in Shareview Portfolio, an email address and your date of birth.
- 1. Check your Haleon dividend electionOpen your UK Haleon ordinary-share holding in Shareview Portfolio and check its Dividend Election page for EQ Boost. If you hold through Haleon’s nominee, ask EQ to confirm it can use the service before changing your instruction.
- 2. Compare vouchers when your dividend arrivesSign in to EQ Boost, check the current retailer offers and read each voucher’s terms before buying.
Dates
The published terms do not say how long you must hold the shares.
- Qualifying date
- Check the record date for each Haleon ordinary-share dividend.
- Claim deadline
- Choose EQ Boost at least 15 working days before the dividend payment date, unless EQ states another deadline. A late instruction takes effect for a later dividend.
- Expiry
- Each retailer sets its voucher expiry and spending rules.
Practical notes
Voucher and account risks
Vouchers are in sterling. If a retailer goes out of business, you could lose the value of its unspent vouchers. EQ Boost is not regulated by the Financial Conduct Authority (FCA), and money in the account has no Financial Services Compensation Scheme protection. If Equiniti Financial Services Limited holds your shares, the dividend loses FCA client-money protection when it moves to EQ Boost.
Changing back to cash
You can withdraw unspent money to a UK bank account in the account holder’s name. To stop future dividends going to EQ Boost, change the election by the same deadline shown above. A late change may send one more dividend to EQ Boost.