Huddled Group runs Peeko, an online shop for surplus groceries, drinks, wellness products and cosmetics. Peeko replaced Discount Dragon and absorbed Boop Beauty in April 2026.
What you get
Shareholders get 15% off Peeko purchases, including groceries and alcohol, wellness and sports nutrition, and beauty and cosmetics.
What it takes
The published terms do not state a minimum shareholding.
Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. Read about the risks.
Holding through a broker
Huddled Group does not say whether nominee, ISA or SIPP holdings qualify, or whether overseas shareholders can claim.
How to claim
Huddled does not specify which documents it accepts as proof.
- 1. Email Huddled with proof of your holdingEmail investors@huddled.com with proof of your shareholding and ask for the discount code. If a broker holds your shares, ask it for a holding statement and ask Huddled whether that document and account type qualify. Ask how to use the code and about exclusions, spending limits, reuse and other offers.
- 2. Use the code yourselfHuddled says the code is exclusively for your use.
Huddled’s discount instructions
Huddled Group - Request your shareholder discount code: investors@huddled.com
Dates
The published terms do not say when you must own the shares, how long you must hold them or when the benefit expires.
Practical notes
Check best-before dates and the delivered price
Peeko sells surplus stock. Check each product’s best-before date, pack size and delivery cost, then compare the total with other retailers. A percentage discount alone does not establish the cheapest price.
The offer names Peeko
Huddled’s offer names Peeko. It does not say whether the code works at Nutricircle or on Huddled’s Whatnot and TikTok channels.
Company story
Why the stock changes
Peeko buys stock left over from overproduction, cancelled orders, packaging changes and short shelf lives. Its changing range follows the surplus it can obtain.
From headsets to groceries
The listed company had sold virtual reality headsets as Let’s Explore. In 2023 it proposed buying Huddled, whose Discount Dragon shop sold dry and tinned groceries and drinks. The company changed its name to Huddled Group that October.
Two shops became Peeko
Discount Dragon became Peeko in April 2026, and Boop Beauty moved onto the site that month. Huddled planned to move Nutricircle, its nutrition shop, into Peeko too, but its September 2026 results still report Nutricircle separately.
On television
Discount Dragon appeared in Channel 4’s Secrets of Supercheap Shopping in 2025. The Grocer’s review described its “spend and save” approach: customers received free products when their baskets reached set order sizes.
Sources: Proposed acquisition of Huddled, 2023 ; Huddled name change, 2023 ; Boop joins Peeko, 2026 ; The Grocer: Supercheap Shopping, 2025 ; Huddled interim results, 2026