Perks per Share

LSE · FSTA

Fuller’s

Shareholder Inndulgence Card

What shareholders get15% offDepends on share class

What you get

Shareholders get 15% off the price of food, drink and eligible hotel stays at participating pubs and hotels.

What it takes

Qualifying share classes

Share class
A or C ordinary
Minimum shares
1,000
Share class
B ordinary
Minimum shares
10,000
Share class
A or C ordinary
Minimum shares
500
Who qualifies
Card issued before 1 April 2022
Closed to new entrants
Yes
Share class
B ordinary
Minimum shares
5,000
Who qualifies
Card issued before 1 April 2022
Closed to new entrants
Yes

Before buyingA perk is a minor benefit of owning a share, not a reason to buy one. Share prices fall as well as rise, and dealing costs, spreads and tax can exceed a perk’s value. This page is not investment advice. Read about the risks.

Holding through a broker

Nominee holders must provide proof of ownership.

The issuer does not give separate rules for ISA and SIPP holdings.

Other conditions

Qualifying share class
A, B or C ordinary shares
Included brands
Fuller’s managed pubs and hotels; Bel & The Dragon; Cotswold Inns & Hotels; Lovely Pubs
Brand conditions
The room discount applies only to the Best Flexible Rate or Standard Flexible B&B Rate at bedrooms by Fuller’s, Bel & The Dragon and Lovely Pubs. Cotswold Inns & Hotels participates in the food and drink benefit only.
Excluded holders
Holdings registered to executors; Holdings registered to trustees; Holdings registered to corporate entities
Joint holdings
One eligible individual per joint holding. The holders may nominate that person; otherwise the first named holder qualifies.
Physical card required
Yes

Card fees

Initial card
£0
Lost-card replacement
£10 — Report the loss and request a replacement in writing

How to claim

  1. 1. Request a cardContact the Shareholder Inndulgence team using the email below. If your shares are held through a nominee, either ask the nominee to request the card or send evidence of ownership directly to Fuller’s. Nominee holders do not receive a card automatically.
  2. 2. Allow ownership checksFuller’s may contact your nominee to confirm eligibility and shares identity and contact details with the nominee annually for that purpose. The direct application route does not establish that every broker can supply the evidence needed.
  3. 3. For a hotel bookingBook through one of the listed hotel websites or by telephone, using the discount code supplied with the card. If you need the code, request it from the Shareholder Inndulgence team.

Show the physical card when paying and at hotel check-in. Photos, photocopies and the card number alone are not accepted. The named cardholder must be present throughout the meal, event or stay and when paying. Supporting identification may be requested.

Open the claim page 

Book bedrooms by Fuller’s 

Book Bel & The Dragon 

Book Baraset Barn (Lovely Pubs) 

Shareholder Inndulgence team — Card requests, replacement requests and booking codes: ShareholderInndulgence@fullers.co.uk

Exclusions and limits

Excluded: Mother’s Day and Christmas Day; Food and drink charged to a room; Accommodation at any Cotswold Inns & Hotels site; Food at pubs with food franchises, including The Admiral Nelson, The Churchill Arms, The Crown & Sceptre, The Elephant Inn, The Forester (Ealing), Latymers, The Old Pack Horse, The Prince Albert and The Sun & 13 Cantons; the list may change; Transfer of the card to another person; Cash value.

Usage limits: A maximum party of 12, including the cardholder, for food and drink; events with more than 12 guests are excluded.

Not publicly stated: expiry.

The offer cannot be combined with other discounts.

Dates

The issuer publishes no qualifying date or minimum holding period.

Continued eligibility
At least annually on 1 January. Cards are deactivated if the holder no longer qualifies. This is a continued-eligibility check, not a stated application deadline.
Valid from

Practical notes

Paying for food and drink

Pay the bill at the pub rather than adding it to your room bill. The franchise-pub exclusion concerns food; it does not itself exclude drinks. Payment with a gift card or voucher is allowed.

Compare the named room rate

The accommodation benefit applies to the specified flexible rates. Compare the final price and cancellation terms with other available rates before booking.

Keeping the card

Fuller’s can decline or cancel a card, suspend the scheme or amend its terms. Continued eligibility matters after the initial application.

History of the perk

The current terms preserve an earlier eligibility rule for existing cardholders.

  1. Current terms take effect

    The published terms carry this effective date. The document does not identify what changed in that revision.

  2. Higher thresholds for new cardholders

    The qualifying holding rose from 500 to 1,000 A or C ordinary shares, and from 5,000 to 10,000 B ordinary shares. People issued a card before this date retain the lower thresholds.